Circle 1434 is a private members community for the culturally curious. Housed in an Art Deco Bungalow, the vision of the circle was to be a meeting place for the like-minded, to inspire, support, learn, co-create and collaborate. The idea of curiosity led to the creation of a bold yet understated identity. The brand mark invites the viewer to decode the graphic and the typographic elements to arrive at the name, implying both exclusivity and engagement.

The minimal approach – use of a single form, single colour palette and minimal text was followed throughout, to create a distinct brand presence across all the various touch points, online and offline.