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site specific art exhibition

The art project “More or Less Bank” is a scenographic installation referring to the bank's function and the bank as a place. The site, an ordinary commercial premises in Nordstan, Sweden, was central to this dynamic bi-lingual identity in Swedish and English. The brand mark was conceptualised to favour one or the other language when placed in a horizontal orientation, and to bring them to an equal stance when placed vertically.

The idea here was to use the iconography of the financial world and give it a playful twist to bring out the irony that resonates with the vision of the artists, Leslie Johnson and Smriti Mehra.

branding + signage + print collaterals + merchandise
animation done in collaboration with puneet bareja

Gothenburg, Sweden

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