SAMIRA RATHOD DESIGN ATELIER
architectural and interior studio
SRDA believes in a philosophy of design that is committed to the idea of beauty and a belief that in the beautiful is the sustainable. The task at hand was to create a brochure that showcased the new collection of furniture and product design created under its label – The Big Piano.
Keeping with the studio’s experimental approach, a dossier of art prints was created instead of an expected book format. The minimal design was an ode to the beautifully handcrafted products and the text was omitted with a conviction that the images could do the talking. The flexible format also allowed for smaller subsets from within the main dossier, as well as singular page additions in the future without making the existing dossier redundant.