Ulla Viskum is an organisational psychologist and process worker, working with both organisations and individuals. The brand mark for her private practice came from noticing a beautiful synchronicity – the first letter of her name ‘U’ nestled beautifully within her last name. The multiplicity of the symbols are a reflection her varied skill set and the colours are inspired from her vibrant and joyous persona. The design language emerged as a typographic commentary, highlighting the meaningful aspects of her practice and also as a ‘flirt’ invitation for the client.