WHITE

egg free desserts

White is a niche, vegetarian dessert venture. The typographic identity was developed with a subtle play to reveal a hidden ‘V’ to reflect the brand’s vision of creating delicious baked goods on par with other patisseries, just that they happen to be vegetarian.

A distinctive visual language, using an assortment of geometric patterns, a strong colour story and a playful tone of voice was created and to bring together the various touch points of the brand.

branding design & strategy + copy writing + packaging solutions & design + visual communication

Mumbai, India

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